How To Make A Real Estate Website?

a banner showing a hand holding a model house and keys

[ctoc title=”Table of contents” type=”ol” items=”Benefits of having a real estate website,Types of real estate websites,Important features of a real estate website,How to create a real estate website in WordPress?,How to make a real estate website for free?,FAQ,How to make a real estate website? My Conclusion”]

Do you know that 70% of real estate brokers have a website? [Source: National Association of Realtors

It does not matter whether you are a broker or a property developer, if you do not have a website yet, you simply cannot compete with others. Period.

In this article, I am going to show you how to make a real estate website easily with WordPress, so that you can get all the benefits that your competitors are enjoying.

Benefits of having a real estate website

Before I tell you all about how to create a real estate website on WordPress let’s quickly see the benefits that you are going to get from it.

1. Branding

Building a website is the quickest way to promote your brand.

Everybody is online these days, especially on social media. 

You can easily pull these people over to your website and popularize your brand.

2. Wider reach

Having a website will give your business wings.

You can reach people anywhere in the world 24X7  through your website.

3. More sales

We all know how important it is to reach out to people in a business, right?

By having a website, you can now easily transact with them anywhere and at anytime.

People can see the properties virtually from anywhere in this world and book an appointment with you.

They can download sales brochures.

And as your website is running 24X7, you don’t even need to be present to show your properties around.

With a website, you can show the same property to a number of people staying at different locations at the same time.

All these will result in more leads and more sales for you.

4. Customer Support

Your customers are always looking for an easy way to contact you when they need it the most.

Having a website means, they can easily contact you anytime for support.

5. Convenience

Let’s see what your current mode of operations looks like.

First, you reach out to customers by giving advertisements on different channels like newspapers, televisions, etc.

They contact you and book an appointment to see the property.

On the appointed day and time, you take the potential customer on a property tour.

You do this for hundreds of potential customers.

You show them around, describe the features and try to convince them.

And when someone books the property, he/she comes to your office to complete all the formalities.

Now, imagine someone looking at the properties on your website through Augmented Reality or Virtual Reality (AR/VR).

Instead of taking people on a property tour, they can see the property anytime on their own look at all the features, and book a call directly to complete all the formalities.

Isn’t it more convenient for you and your customer?

6. Cost-effective

You will not only save a lot of time when you have a website but also save on overheads.

For example, you will save on costs like property tours, the printing of brochures, forms, phone calls, salespeople, etc.

Types of real estate websites

You can build different types of real estate websites depending on your type of business.

Let’s take a look.

1. Real estate marketplace

A real estate marketplace is where people can buy and sell properties. But it is limited to only booking for site visits; not actual transactions.

On your real estate marketplace, potential customers can look at the different properties listed on the site and contact their owners either through you or directly.

You act as a middleman between the property owner, that is the seller and the buyer.

 You can create a marketplace for new properties, old properties, and rental properties separately or altogether.

These type of websites has a membership area where the buyers and sellers register an account on your site.

You can charge a fee from the property owner to list their properties on your website.

There can be different tiers like a free listing, paid listing, and premium listing.

2. Single property

If you are a developer, then building an exclusive website for your project will help you to promote it as well as accept bookings.

Potential customers can see the property from miles away.

Features like AR/VR can make these websites stand out from others.

3. Company

A company website is a brand website focused on the businesses of the real estate company.

Such a website will have all the projects, both past, and present.

A company website helps to create brand value, as potential customers can know everything about the company that they are dealing with.

Important features of a real estate website

A real estate website is a specialized website for listing properties.

Let’s take a look at the most important features of a real estate website.

1. Property listings & Management

It is the single feature that distinguishes a real estate property from others.

There should be an easy way to list the properties in the backend.

This can be achieved easily with special plugins in WordPress.

2. Search Filters

Search filters help to search for a particular type of property in the database.

For example, if a customer is looking for a property at a particular location or a house with a swimming pool, having a search filter will help to find the exact one quickly.

3. Augmented Reality or Virtual Reality (AR/VR)

Having multimedia features like Augmented Reality and Virtual Reality will help the customers to look at a property with a 360-degree view.

This is very important for single property websites.

And in general, all real estate websites should have images with high resolutions.

4. Call To Action

Call To Action (CTA) buttons will help to get more clicks than plain text links.

So, if you want to get more leads, CTAs are a must.

5. Forms

Having just a phone number or an email is not enough for a real estate website.

There should be inquiry forms so that customers can ask specific questions about your project.

Getting specific queries will also help in quicker sales.

Besides inquiry forms, a booking calendar is also necessary if you are building a website for a single property.

6. Memberships

All real estate marketplaces should have a separate membership area.

Customers, both buyers, and sellers will register as members of your website to transact with each other.

If you do not have a membership area, you will not be able to monetize through property listings.

7. Blog

Having a blog will help a real estate website to get more traffic.

Blogs are good to have on a company website.

8. Testimonials

If you want to sell your property fast, having testimonials is a must.

It is very useful for gaining trust.

And a must-have for single property websites.

9. Payment processing

If you are building a marketplace and collecting fees to list properties on your website, then a payment gateway is a must.

Without a payment gateway, customers will not be able to pay you.

There are many popular payment gateways like Paypal, Stripe, etc.

You can easily integrate a payment gateway on your WordPress site with the WooCommerce plugin.

10. IDX

IDX stands for Internet Data Exchange.

If you want to show multiple property listings on your site from various sources, that is use a Multiple Listing Service (MLS), you should have IDX integrated on your website.

IDX is a technology to update a property listing in real time wherever it is listed.

It is an optional feature and not a must for your website.

Some WordPress themes have an IDX feature.

How to create a real estate website in WordPress?

Creating a WordPress real estate website is as easy as installing a WordPress theme.

You can install a real estate theme or import real estate website templates over a general WordPress theme to build your website.

You can create a simple real estate website for a real estate company or a complex one like a marketplace with WordPress.

Let’s take a look at all the steps involved.

Buy a domain

This is the first step to building any website.

You can buy your domain name from any domain registrar of your choice.

Buy hosting

As real estate websites require features like images of high resolution and videos like Augmented Reality, selecting a good hosting company is vital.

You can choose from Cloudways, WPX hosting, Kinsta, etc. according to your budget.

Install WordPress

Installing WordPress is quite simple.

There should be a button for you to click after you purchase the hosting.

In case you do not find it, just ask the support and they will install it for you.

Install a theme

Selecting the right theme for your real estate website is vital.

First, choose a portfolio theme that already has page templates built-in.

Having page templates already in the theme will help you to build your site quickly.

Then go to Appearance → Themes → Add Themes and click the Upload Themes button on the top. (See below)

upload themes button in WordPress demonstrating how to make a real estate website?
Upload Themes Button in WordPress

Select the theme that you have purchased from your computer and upload the theme.

Once the theme is uploaded, click Activate to activate it.

Install demo data

Some themes also come with demo data.

Having demo data will also help you to build the website quickly too.

To import the demo data there could be a button in the theme or for some themes you have to install it using a custom plugin that comes with the theme.

Customize the theme

Once the theme is installed, customize the colors, fonts, logos, header, footer, sidebar, etc. using the WordPress customizer.

For some themes, there may be dedicated screens in the theme settings to customize the theme.

If the theme has demo data, change the text to suit your own business.

Add property listings

To add the properties, the theme that you have purchased may have its own settings.

If it doesn’t, there may be a dedicated plugin to add the properties.

If you are building a real estate marketplace, you definitely need a dedicated plugin.

But, if you are building a single property website or a real estate company website, you may create a page to showcase the projects.

And if there are page templates, then you can quickly list your projects.

Set up payment gateways

If you are building a real estate marketplace, the next step is to add payment gateways for selling subscription packages.

Payment gateways may be integrated into the real estate theme itself or there may be a separate plugin that is bundled with a theme.

If there are none, you can use the WooCommerce plugin.

Now, let’s see how you can earn from your website if you are building a real estate marketplace.

  • You can sell advertisement spaces on your website to show banners.
  • You can join an ad network like Google Adsense.
  • You can create a membership area and sell different property listing packages.

Promote

After building your site, you need to promote it.

Here are the ways to promote your real estate website.

1. Paid Ads

You can place ads on various social media sites like Facebook, Twitter, etc.

Or you can give ads on Google Ads.

2. Search Engines and SEO

You can write blog articles and rank them on the Google search engine through SEO.

3. List on Google Local Business

If you are looking for local clients, list your website on Google Local Business.

4. Email Marketing

You can create a lead magnet like an ebook and give it away for free in exchange for an email on your website.

Then send a series of emails to market your properties.

How to make a real estate website for free?

Although you can build a website for your business using professional themes, I always come across questions such as how to build websites for free.

In this case, can you build cheap real estate websites?

Yes, you can.

You can install a free theme like Astra, install a page builder like Elementor and create the pages from scratch.

There are some real estate templates for the homepage and the inner pages in Elementor, that you can try.

But, you need to buy the Pro version.

However, I will not suggest using a free theme to build a real estate marketplace.

For building a marketplace, there are many moving parts in the website that needs a specialized real estate theme.

FAQ

What type of website is a real estate website?

A real estate website is a portfolio-type website.

How do I create a real estate website?

You can create a real estate website easily with WordPress. All you have to do is to buy a domain, a hosting, install WordPress, buy a specialized real estate theme and then customize the theme.

What does every real estate website need?

Every real estate website needs a property listing page. The page can be created from scratch or there can be a property listing page template inside the WordPress theme. A property listing management plugin may also be bundled with some themes. Besides the property listing pages, a real estate website also needs a searching system, high-resolution images, videos, and lead generation forms.

What makes a real estate website successful?

For a real estate website to be successful, it needs high-resolution images and a good page design.

What does a real estate website look like?

A real estate website looks like a portfolio site, where the properties are listed and each listing has a dedicated page for that property.

What do you write on a real estate website?

You should write about the details of the various properties listed on the site. You should also write about the background of the company selling the properties.

How do I set up a single property website?

You can set up a single property website using a WordPress theme. You can either buy a dedicated real estate theme having page templates with demo data or buy a general theme and build the pages from scratch. You can also use a free WordPress theme if you want and build the pages.

What is the best platform to create a real estate website?

The best platform to create a real estate website is WordPress because it is free.

Is GoDaddy good for real estate?

GoDaddy is not good to build real estate websites if you are using their shared hosting plan. You should use a dedicated server of GoDaddy or other companies.

How much does it cost to develop a real estate website?

The cost to develop a real estate website depends on the cost of the domain, hosting, and theme. It starts from $200 a year onwards.

How much does an IDX website cost?

The cost of an IDX website starts from $50 per month onwards.

How to make a real estate website? My Conclusion

So, what we have learned today?

Here is a summary.

  • We learned that the benefits of having a real estate website are branding, having a wider reach, having more sales, giving good customer support, being highly convenient to run a business and it is cost-effective too.
  • We learned about the three different types of real estate websites which are real estate marketplaces, single property websites, and real estate companies.
  • We also learned about the features that a real estate website must have like property listing pages, property listing management, search filters, high-resolution images, augmented reality or virtual reality, CTA, buttons, lead generation forms, membership areas, blogs, testimonials, payment processing system and IDX, which is optional.
  • We learned how to create a real estate website on WordPress and how to promote it.
  • And we learned that a real estate website can be built using a free WordPress theme, but it is not recommended for real estate marketplaces.

I hope you now have all the information you need to build a real estate website.

So, go ahead and build it!

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