How To Make An Artist Website With WordPress?

a banner with a picture of a woman painting on the wall

[ctoc title=”Table of contents” type=”ol” items=”Why is it important for every artist to have their own website?,Why it is best to build an artist’s website on WordPress?,Difference between and,What pages should a website for artists have?,How to build an artist website on WordPress?,FAQ,How to make an artist website with WordPress – Conclusion”]

Are you looking to sell your artwork on your own website?

Building an artist’s website is not difficult at all!

This article will tell you all about how to make an artist website with WordPress.

So, let’s get started.

Why is it important for every artist to have their own website?

Are free platforms enough for artists?

Well, there are many free websites for artists where you can sell your artwork like FineArtAmerica,, Visual, etc.

But the problem with these platforms is that there are thousands of artists trying to catch the attention of buyers.

Your artwork will get lost in an ocean of artworks from all over the world.

If you have your own website, you can rank it on Google and get more eyeballs to your artwork easily.

You will be able to sell your artwork more quickly on your own website than by trying to sell on these marketplaces.

The other problem with free platforms or marketplaces is that you also have to pay commissions for every sale.

This may jack up the prices of your artwork which will make it difficult to sell.

If you have your own website, you can sell not only your artwork but also your own courses, art materials, and accessories.

So, yeah, you may register on these platforms and try to sell your creations, but having your own website will make a lot of difference to your popularity and income.

Why it is best to build an artist’s website on WordPress?

The number one reason for building your website on WordPress is “cost”.

There are various SAAS platforms like Squarespace, Wix, etc., but you have to pay a monthly fee to keep your website running.

There is no way you can have control over the costs because you have to act as per their terms.

More features, more the cost, and vice-versa.

With WordPress, you can have control over the costs as you can easily switch between hosting companies, themes, plugins, etc.

WordPress itself is a free app that is available to all hosting companies.

And there are thousands of free and premium WordPress themes and plugins to choose from.

So, if you are in a dilemma as to which platform to use, there you go.

Difference between and

Now, before you go ahead and build your site, you should know that there are actually two WordPress platforms where you can build your website – and is like any other SAAS platform, where you pay a monthly fee to access the platform.

You can install the themes and plugins that they provide.

They will also host your website for you depending on the plan you choose.

There are four paid plans and one free plan. is the site where anybody can download their app and host it on their own.

Actually, you do not need to download it yourself as you will get it from the hosting company for free.

What pages should a website for artists have? 

Now, before I go ahead and tell you all about building your site, let’s talk about the pages that are important for any artist’s website.

1. Homepage

The homepage of an artist’s website is the most important page of the site.

It generates the first impression about the artist in the reader’s mind.

So, I suggest you display your best artwork here.

Make sure that you have created separate pages for each of the artworks displayed here.

2. Gallery

How to make an art gallery website?

Well, the entire portfolio of all your artworks should be on a separate section of your website which is like a gallery of your artworks.

You can make the page layout a gallery using a gallery plugin.

Or, if you buy a readymade theme specifically for artists, there will be a demo gallery page.

The viewer should be able to see each of them clearly and also zoom in on them.

Also, make sure that every artwork has its own page with more details.

3. Product Pages

The individual artwork or the product pages should have a short description of your artwork.

This is the place to capture the imagination of the visitor with your words.

So write an elegant description of your artwork.

Also mention the dimensions, medium, and other features.

There should also be a CTA (Call To Action) button like “Add to Cart” or “ Buy Now”.

4. Shopping Cart

You can easily integrate a shopping cart into your website with the WooCommerce plugin.

You will also be able to integrate a payment gateway like PayPal or Stripe to collect payments from your customers.

5. About Us

As the name suggests, an About Us page is all about you.

So, include your own profile picture and write about your background.

Don’t sound too formal.

Keep a friendly tone.

6. Events

The Events page showcases your exhibitions that are upcoming in the near future.

Include pictures of the venue, the dates, the timings, the theme, etc.

7. Blog

This is an optional feature to have on your site.

However, adding a blog will help to create a rapport with your visitor.

So, if you like writing, you can include a blog on your website.

8. Contact Us

This is a must-have page for any website.

You can install a plugin to create a Contact Us page easily.

9. Legal Pages

Every website must have its Privacy Policy and Terms & Conditions pages.

You can write this up yourself or use one of the many websites that will help you to write one for your site.

How to build an artist website on WordPress?

a canvas and brush demonstrating how to make an artist website with WordPress

Now let’s get to the meat of the matter.

Let’s build our website.

Here are the steps.

Buy a domain

You can buy the domain of your website from any domain registrar.

A domain name is an address or the name of your website, which must be unique.

You can buy a domain name from registrars like Namecheap, GoDaddy, etc.

Buy hosting

The next step is to buy the hosting for your website.

There are thousands of hosts out there, but I suggest buying a plan from Bluehost.

It is the easiest hosting company around with good customer support.

Install WordPress

Installing WordPress on Bluehost is a one-click affair.

Just press the install button and you are done.

Install a WordPress theme

After WordPress is installed, you will get a temporary URL to see the front of your site and also log in to the backend.

The website now has the default WordPress theme installed.

However, for our artist website, you need a specialized artist theme.

So, first, buy one of the exclusive WordPress themes for artists.

After buying the theme, download it to your computer.

It will be a zip file. Do not extract it.

Now log in to the WordPress backend with the username and password that you gave at the time of installation.

Go to Appearance → Themes —> Add Themes and click on the Upload Themes button on the top (Fig.1).

upload themes button in WordPress

Select the theme from your computer and click the Install button (Fig.2).

choose file button in WordPress
Fig. 2

After it is installed, click on Activate to activate the theme.


The theme that you purchased may have some plugins bundled with it.

These plugins may have been installed automatically along with the theme or need to be installed separately.

After they are installed, activate them.

Now check whether the theme has an artist template or demo data.

If those needs to be downloaded from their site, download and install them on your site.

There will be instructions on how to do it on their site.

Then you need to customize the theme using the WordPress customizer.

So go to Appearance → Customize and upload your own logo, select the colors you want, set up the font size, menu, etc. (Fig.3).

wordpress customizer

Some themes have a dedicated Settings page that will be available under the themes menu on the WordPress dashboard.

After you have customized the theme, all you need to do is to go to the Pages and Posts section in WordPress and create the pages for your site.

If the theme has demo pages, you can open the pages and customize them with your own pictures and texts.

Now, if you also want to integrate an online shop, you have to install the WooCommerce plugin.

That’s it! You now have a website of your own.


Why an artist needs a website?

An artist needs a website to get noticed easily and sell his or her own artwork.

What kind of website should an artist have?

An artist should have a portfolio website.

What makes a great artist website?

High-resolution images make a great artist website. Besides that, professional readymade artist themes also make the website look great.

How do I create a professional artist website?

To create a professional artist website, buy a WordPress theme for artists that has demo page templates

Which website builder is best for artists?

The best website builder for artists is WordPress and the Elementor page builder plugin.

Is Squarespace or Wix better for artists?

No. Squarespace or Wix is not better for artists because both are subscription-based platforms.

Is WordPress a good website for artists?

No. WordPress is not a good website for artists if you want to build your site on their hosted platform. However, the WordPress app, which is available through all hosting companies, is good for artists.

How do I make an artist portfolio on WordPress?

You can make an artist portfolio on WordPress easily by installing a WordPress theme for artists that already have page templates for an artist portfolio. If the theme does not have a page template, you can create it from scratch using a page builder like Elementor.

How do I sell my art on WordPress?

You can sell your art on WordPress by installing the WooCommerce plugin.

How much does an artist’s website cost?

The cost of building an artist’s website starts from $200 onwards, depending on the hosting, theme, and plugins you choose.

How do I create an artist website for free?

You can create an artist website for free by installing a free WordPress theme like Astra. But you still have to pay for buying a domain and hosting.

What is the best free WordPress theme for artists?

The best free WordPress theme for artists is Astra.

How to make an artist website with WordPress – Conclusion

I hope you have understood how easy it is to create an artist’s website on WordPress.

Let’s see what we have learned today.

  • We learned that having a website is very important for an artist because it helps to get known faster and get more sales.
  • We learned that it is better to build an artist’s website with WordPress as it is more cost-effective than building on a SAAS platform like Squarespace, Wix, etc.
  • We also learned about the important pages that an artist’s website should have.
  • And lastly, we learned how to build an artist’s website on WordPress.

So, now that you have all the information on how to make an artist’s website with WordPress, go ahead and create your site!

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