How To Sell Directory Listings? (11 Powerful Methods)

banner showing a computer screen demonstrating how to sell directory listings

[ctoc title=”Table of contents” type=”ol” items=”How to sell directory listings?,1. Free pricing model,2. Scarcity,3. 10X Offer,4. Leverage social media,5. Write guest posts,6. Local searches,7. Youtube,8. Paid ads,9. Email marketing,10. Sponsorships,11. Banners & Stickers,Conclusion”]

Are you wondering how to sell directory listings?

Though it is pretty straightforward to create a directory website with WordPress, people get stuck after that.

On the one hand, you need to get advertisements and memberships to build the content of your website and on the other hand, you need to also drive traffic to the listings.

That is why a directory website is somewhat different compared to other sites.

But fear not!

I am going to show you the best ways to market your WordPress directory listing site that will help you to get more clients and also drive traffic to the listings.

How to sell directory listings?

Before I go ahead and let you know the methods, I want you to understand one thing.

A business directory is a B2B (Business To Business) product.

That means that you have to reach out to other businesses and promote them.

So, promoting a directory website is mostly about outbound marketing.

It is not like other websites, where you can depend only on SEO to run your business.

With that out of the way, let’s now see how to go about it.

1. Free pricing model

The best way to promote something for the first time is to give it away for free.

Giving away something for free is a great way to promote your directory website.

After you have built a sizeable list of clients, you can then charge a small fee.

It always works.

2. Scarcity

Scarcity is another marketing technique that works great for any brand.

You can say that the free pricing is available for a limited time, creating a FOMO (Fear Of Missing Out) effect.

3. 10X Offer

Creating a huge perceived value for your product is a great way to overcome price barriers.

Craft an irresistible offer for your membership and listing packages.

An irresistible offer consists of bonuses which the customer will get along with the main product.

If you create 10X value, the potential of conversion increases 10X too.

4. Leverage social media

You cannot ignore social media, can you?

Create a Facebook group and invite people from other groups to join yours.

Make sure that they get a good value from your group.

Then present them your 10X offer.

You will build a list of members and advertisers quickly.

You can also partner with social media influencers in your niche and leverage their list of followers.

You can arrange contests on your own group or theirs to generate more interest for your website.

5. Write guest posts

How to sell a directory on a website?

Well, you can write guest posts on other blogs and leverage their traffic.

But, make sure that you target only those blogs that are in your niche.

6. Local searches

Have you seen Google showing results for local searches in your area?

Search for “Chinese restaurants near me” and Google will show you a bunch of Chinese restaurants in your locality.

You can optimize your directory listings for such local searches.

7. Youtube

Youtube is a search engine for videos.

When you post a video on Youtube and optimize it with keywords, people searching for those terms may come across your video.

Youtube itself will also promote your video to others based on how many people watch the video.

It’s a great way to promote your directory website.

8. Paid ads

If you want quick results, then create a budget for paid ads.

You can place advertisements on both online and offline channels like Google Ads, Facebook Ads, television, radio, etc.

9. Email marketing

Create a blog section in your directory website.

Put a subscription form and give away a lead magnet in exchange for emails.

You will create an email list of potential clients, to whom you can then send your membership offer.

10. Sponsorships

If you have a budget, then you can be a sponsor for events in your niche too.

But again, make sure to sponsor only those events that are related to your niche.

11. Banners & Stickers

These are mostly for offline marketing.

You can fix banners and stickers on the doors of shops to promote your website.

You can also give away brochures and leaflets.


I hope you now know how to promote your directory website.

If you are wondering how to create a directory website in WordPress, I wrote a separate article and reviewed Listing pro, a great WordPress directory theme for you.

Make sure to check that out.

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